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Night vision

Published/Aired: 
March 2016
4352

BMW Nightvision

Description: 

The Animal Detecting Billboards were temporally installed on roadways at dangerous wildlife crossing areas in the spring, which is the most likely time for road kill accidents to happen. Combining LED Billboards, BMW Night Vision technology and the data generated from prior road kill accidents made it possible to run an outdoor campaign which let drivers experience the benefits of BMW's safety system right there where it was most relevant while driving on the road at the most dangerous time.

Outdoor advertisment created by Demner Merlicek & Bergmann, Austria for BMW, within the category: Automotive.

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director: Alistair Thompson
Art Directors: Lukas Hueter, Sebastian Hofer
Copywriters: Alistair Thompson, Daniel Kovacs, Michael Wyhnal
Account Supervisor: Christin Herrnberger
Account Managment: Julia Dragosits
Producer: Marcello Demner
Production Assistant: Sandra Gloning
Director: Juergen Hackl
LED-Media: VSVL

Comments (5)

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Highest Rated

BAdsoftheworld's picture
BAdsoftheworld
Activity Score 3519

Nice

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19531

Mercedes did something similar by showing drivers what's around the corner.

halaby87's picture
halaby87
Activity Score 9800

okay

kleenex's picture
kleenex
Activity Score 48079

Not that special, but good.

Brainsugar's picture
Brainsugar
Activity Score 1631

Is this industry getting mad ???? Isn't it better for a car manufacturer to build the best front lights to drive in the night, instead of putting those fucking screens on those you can't see anything ,except if you stop to see if there is a fucking rabbit!!!
this is bullshit!

BAdsoftheworld's picture
BAdsoftheworld
Activity Score 3519

Nice

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