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In-room ceiling poster

Agency: 
Published/Aired: 
September 2012
Description: 

24” x 36” glow-in-the-dark poster, mounted over hotel bed. In daylight, poster appears nearly solid black, with faint headlights and a prominent BMW M car logo. At night, headlights shine in green and copy reads, “Don’t count sheep. Count RPMs.” Body adds, “To reserve your spot at the BMW M driving experience, visit the BMW hospitality concierge”.

Advertising Agency: Baldwin&, Raleigh, USA
Creative Directors: David Baldwin, Bob Ranew
Art Director: Paul Tuorto
Copywriter: Chad Temples
Glow-in-the-dark printer: Classic Graphics

Comments (11)

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Highest Rated

Brunopoplocker's picture
Brunopoplocker
Activity Score 136

boring. bad idea. it doesnt work

I hate macs

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

not that grt i say

Love creating ads..

Richa Agrawal's picture
Richa Agrawal
Activity Score 324

could get better.

chiflete comunic's picture
chiflete comunic
Activity Score 91

On the roof? hotel roof? it is no so cool. No idea here.

Jackbr's picture
Jackbr
Activity Score 1499

At hotel? Bad idea.

JackBR

stewart76's picture
stewart76
Activity Score 234

Horrible

kleenex's picture
kleenex
Activity Score 43434

This is one of the worst ideas of 2012...

vote4pedro's picture
vote4pedro
Activity Score 4601

Fake. And bad.

slimwhipme's picture
slimwhipme
Activity Score 85

if a hotel would put this up above my bed i would for sure complain

kalpesh78's picture
kalpesh78
Activity Score 2578

pretty idiotic if you ask me.

ideas....30 minutes nahi toh free.

andylefty's picture
andylefty
Activity Score 4535

It doesn't seem to work on practicality.

Brunopoplocker's picture
Brunopoplocker
Activity Score 136

boring. bad idea. it doesnt work

I hate macs

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