Advertisement

In-room ceiling poster

Agency: 
Published/Aired: 
September 2012
To Like please login or register
2
99

Also From This Campaign (2 items)

Description: 

24” x 36” glow-in-the-dark poster, mounted over hotel bed. In daylight, poster appears nearly solid black, with faint headlights and a prominent BMW M car logo. At night, headlights shine in green and copy reads, “Don’t count sheep. Count RPMs.” Body adds, “To reserve your spot at the BMW M driving experience, visit the BMW hospitality concierge”.

Advertising Agency: Baldwin&, Raleigh, USA
Creative Directors: David Baldwin, Bob Ranew
Art Director: Paul Tuorto
Copywriter: Chad Temples
Glow-in-the-dark printer: Classic Graphics

Comments (11)

Log in or register to post comments

Highest Rated

Brunopoplocker's picture
Brunopoplocker
136 Activity Scores

boring. bad idea. it doesnt work

I hate macs

Advertisement

20% Off Sale at iStock until Sept 30, 2016