BMW Golf: In-room ceiling poster

24” x 36” glow-in-the-dark poster, mounted over hotel bed. In daylight, poster appears nearly solid black, with faint headlights and a prominent BMW M car logo. At night, headlights shine in green and copy reads, “Don’t count sheep. Count RPMs.” Body adds, “To reserve your spot at the BMW M driving experience, visit the BMW hospitality concierge”.

Advertising Agency: Baldwin&, Raleigh, USA
Creative Directors: David Baldwin, Bob Ranew
Art Director: Paul Tuorto
Copywriter: Chad Temples
Glow-in-the-dark printer: Classic Graphics

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11 comments

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

not that grt i say

Love creating ads..

Richa Agrawal's picture
Richa Agrawal
324 pencils

could get better.

chiflete comunic's picture
chiflete comunic
93 pencils

On the roof? hotel roof? it is no so cool. No idea here.

Jackbr's picture
Jackbr
1385 pencils

At hotel? Bad idea.

Jack

stewart76's picture
stewart76
232 pencils

Horrible

kleenex's picture
kleenex
29411 pencils

This is one of the worst ideas of 2012...

vote4pedro's picture
vote4pedro
4601 pencils

Fake. And bad.

slimwhipme's picture
slimwhipme
85 pencils

if a hotel would put this up above my bed i would for sure complain

kalpesh78's picture
kalpesh78
2580 pencils

pretty idiotic if you ask me.

ideas....30 minutes nahi toh free.

andylefty's picture
andylefty
4537 pencils

It doesn't seem to work on practicality.

Brunopoplocker's picture
Brunopoplocker
136 pencils

boring. bad idea. it doesnt work

I hate macs

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