Blooks Bookstore: I want to be the text of a book, 2

I want to be the text of a book

Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Art Director: Sidney Araujo
Copywriter: Rodrigo Strozenberg

February, 2011


HTG¡'s picture
38 pencils

I'm not reading that. Too many words. Forget it.

TatiiiAlmeida's picture
166 pencils

I read and I like a lot. I really like the idea to use the words as character. It's about things that the words dream to be or not to be: be inside a book to be part of your life and your imagination, and not only something that you will read and forget. It's about the words that really matter.

And I like the creative art director solution, because you use papers we never pay attention.

1 and 2 are my favorites.

Automotive Aftermarket Coordinator | Tuba Cabos |

vidya.shankaran's picture
724 pencils

This looks n feels better than the 3rd..

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