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I want to be the text of a book, 2

Agency: 
Published/Aired: 
February 2011
7402
Description: 

Outdoor advertisment created by Publicis, Brazil for Blooks Bookstore, within the category: Retail Services.

I want to be the text of a book

Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Art Director: Sidney Araujo
Copywriter: Rodrigo Strozenberg

Comments (3)

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HTG¡'s picture
HTG¡
Activity Score 38

I'm not reading that. Too many words. Forget it.

TatiiiAlmeida's picture
TatiiiAlmeida
Activity Score 166

I read and I like a lot. I really like the idea to use the words as character. It's about things that the words dream to be or not to be: be inside a book to be part of your life and your imagination, and not only something that you will read and forget. It's about the words that really matter.

And I like the creative art director solution, because you use papers we never pay attention.

1 and 2 are my favorites.

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

This looks n feels better than the 3rd..

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