Blooks Bookstore: I want to be the text of a book, 2

I read and I like a lot. I really like the idea to use the words as character. It's about things that the words dream to be or not to be: be inside a book to be part of your life and your imagination, and not only something that you will read and forget. It's about the words that really matter.

And I like the creative art director solution, because you use papers we never pay attention.

1 and 2 are my favorites.