Blend-a-med: Smiling Monuments

According to surveys, Poles are one of the least smiling nations in the world. Together with Blend-a-Med we decided to make people smile more often. To achive our goal, we changed faces of famous Polish monuments. Smiles of stone statues attracted people's smiles. That's how Blend-a-Med proved that smile changes everything.

Advertising Agency: Isobar, Warsaw, Poland
Creative Director: Maciej Nowicki
Art Director: Jacek Gierlasiński
Copywriters: Marta Hermanowicz, Konrad Słonecki
Account Director: Teresa Szabłowska
Additional credits: Bartosz Morawski, Anna Wydro, Anna Caban

August 2013


morze87's picture
3 pencils

That's cool. Great touchpoints, great idea and better execution!

dawid336's picture
3 pencils

cool story, bro!

Tesia's picture
3 pencils


Czesław88's picture
4 pencils

Clever and really impressive campaign. Congrats!

kleenex's picture
41064 pencils

Cute idea,

Paulina Kawecka's picture
Paulina Kawecka
3 pencils

Wow. Such a nice piece of work.

Amanda Pool's picture
Amanda Pool
3 pencils

I'm impressed. Can you do the same in UK, please?

Konrad Słonecki's picture
Konrad Słonecki
3 pencils

We would love to do it. :)

LuckyHope's picture
45 pencils

According to this case history, Poles when smiling look like Asians.

KoRnick69's picture
28 pencils

Nice app idea, and overall concept, but Asians (mentioned above), and saying "We, The Poles" with british accent doesn't really fit, nieprawdaż?

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