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Smiling Monuments

Agency: 
Published/Aired: 
August 2013

Smiling monuments by blend-a-med

Description: 

According to surveys, Poles are one of the least smiling nations in the world. Together with Blend-a-Med we decided to make people smile more often. To achive our goal, we changed faces of famous Polish monuments. Smiles of stone statues attracted people's smiles. That's how Blend-a-Med proved that smile changes everything.

Outdoor advertisment created by Isobar, Poland for Blend-a-med, within the category: Health.

Advertising Agency: Isobar, Warsaw, Poland
Creative Director: Maciej Nowicki
Art Director: Jacek Gierlasiński
Copywriters: Marta Hermanowicz, Konrad Słonecki
Account Director: Teresa Szabłowska
Additional credits: Bartosz Morawski, Anna Wydro, Anna Caban

Comments (10)

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Highest Rated

KoRnick69's picture
KoRnick69
Activity Score 28

Nice app idea, and overall concept, but Asians (mentioned above), and saying "We, The Poles" with british accent doesn't really fit, nieprawdaż?

morze87's picture
morze87
Activity Score 3

That's cool. Great touchpoints, great idea and better execution!

dawid336's picture
dawid336
Activity Score 3

cool story, bro!

Tesia's picture
Tesia
Activity Score 3

:D:D:D

Czesław88's picture
Czesław88
Activity Score 4

Clever and really impressive campaign. Congrats!

kleenex's picture
kleenex
Activity Score 46010

Cute idea,

Paulina Kawecka's picture
Paulina Kawecka
Activity Score 3

Wow. Such a nice piece of work.

Amanda Pool's picture
Amanda Pool
Activity Score 3

I'm impressed. Can you do the same in UK, please?

Konrad Słonecki's picture
Konrad Słonecki
Activity Score 3

We would love to do it. :)

LuckyHope's picture
LuckyHope
Activity Score 45

According to this case history, Poles when smiling look like Asians.

KoRnick69's picture
KoRnick69
Activity Score 28

Nice app idea, and overall concept, but Asians (mentioned above), and saying "We, The Poles" with british accent doesn't really fit, nieprawdaż?

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