This poster for Bladeworks Fencing Club was designed to show that fencing is a fun way to get fit for anyone—not just nerds or Olympians. The traditional Spencerian script was hand-lettered by world-renowned typographer Tony DiSpigna and laser-cut so that it appears the words were cut out of the paper Zorro-style by an extremely skilled swordsman.
Outdoor advertisment created by Rethink, Canada for Bladeworks Fencing, within the category: Recreation, Leisure.
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More