BirdLife: Will the net profit justify the gross loss?

Will the net profit justify the gross loss?
As the current rate, unsustainable fishing practices will deplete the world's fish stocks by 2048, leaving 3.5 billion people without their primary source of nutrition. If nothing is done to change this trend, marine life will not suffer alone.
Save our Oceans. Save our Seabirds. www.birdlife.org.za

These posters were displayed at BirdLife's stand at the "Oceans of Life" photographic exhibition. The week-long exhibition took place at Iziko Museum and was in support of BirdLife's annual Save Our Seabirds Festival.

Advertising Agency: The Jupiter Drawing Room, South Africa
Copywriters: Jonathan Pepler, Gerhard Pretorius
Designer: Steven Tyler