BirdLife: It's hard to imagine. Even harder to swallow.

It's hard to imagine. Even harder to swallow.
95% of all seabird species are known to eat plastic litter. By mistaking it for food, they either eat it themselves or feed it to their young. Floating in oceans, plastic chokes, starves, drowns and poisons more than one million seabirds every year.
Save our Oceans. Save our Seabirds. www.birdlife.org.za

These posters were displayed at BirdLife's stand at the "Oceans of Life" photographic exhibition. The week-long exhibition took place at Iziko Museum and was in support of BirdLife's annual Save Our Seabirds Festival.

Advertising Agency: The Jupiter Drawing Room, South Africa
Copywriters: Jonathan Pepler, Gerhard Pretorius
Designer: Steven Tyler

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3 comments

dsebeste's picture
dsebeste
6 pencils

Love the simple, clean, impactful visual. Was also pleasantly surprised that you didn't try to explain the "tip of the iceberg" concept in the copy, just let the visual speak for itself. A very well crafted, informative and compelling piece of advertising.

Roger Keynes's picture
Roger Keynes
5497 pencils

Will Think for Salary

monte kelos's picture
monte kelos
205 pencils

simple.

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