Beko: Washing machine, 1

Design. You can now let your shirt in it without losing it.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Laurence & Renaud

May 2008


ahmed ragheb's picture
ahmed ragheb
297 pencils

COPYwrite really .. AWEFUL !! . in all of'em

getconnected2001's picture
987 pencils

May be because of not proper translated.

unlimilove's picture
57 pencils

"let your shirt in" in french "y laisser sa chemise" means it's very expensive

|Some of my best friends are softwares|

Alistair C.'s picture
Alistair C.
692 pencils

thanks for the help; i thought there might be an expression hidden somewhere in ther, like we have "it won't take the shirt off your back = it's not expensive". too bad the lines are ruined by the translation.

in the name of ad's picture
in the name of ad
456 pencils

bad bad bad... it's the lost one of the campaign... ouf...

JxCx138's picture
152 pencils

i like the pespective!

Hell yeah!!

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