Beko: Fridge, 1

What is a side-by-side fridge good for, if you can’t afford to fill it after you’ve bought it.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Laurence & Renaud
Published: May 2008

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6 comments

reject_subject's picture
reject_subject
209 pencils

Who translated this ads? They're so not correct....

ivan's picture
ivan

The agency did. Can you offer a better translation? Are the original headlines any better?

Ivan Raszl, admin of AotW

Penguin's picture
Penguin
42 pencils

To begin with, don't call it a fridge. Fridge, to the best of my knowledge, used to be a brand. Call it refrigerator.

Alistair C.'s picture
Alistair C.
692 pencils

is this supposed to mean an american fridge can never be filled, as most american products tend to be huge and big consumers? so... this is economical and eco-friendly?

Guest's picture
Guest

no the translation is good, "un frigo américain" refers to the fridge being big, not to it being of american make (you know, the double door fridges). which is what the idea is all about, what good is buying a big fridge if you don't have enough money left to fill it? Their product is also an american fridge, just less expensive than regular ones. As for the word fridge, it is the exact translation for the french word "frigo", both of them being slang for refrigerator, which in french is "refrigérateur".

copypastewriter's picture
copypastewriter

no the translation is good, "un frigo américain" refers to the fridge being big, not to it being of american make (you know, the double door fridges). which is what the idea is all about, what good is buying a big fridge if you don't have enough money left to fill it? Their product is also an american fridge, just less expensive than regular ones. As for the word fridge, it is the exact translation for the french word "frigo", both of them being slang for refrigerator, which in french is "refrigérateur".

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