100 kilograms of live moss were shaped into graphic elements that symbolize Beck’s brand ingredients - young, free, open-minded, innovative and trend-setting, and then installed consecutively on a 5x9m OOH, thus gradually forming a shape of a bottle and delivering the message.
Outdoor advertisment created by Lowe, Bulgaria for Beck's, within the category: Alcoholic Drinks.
Brewed with only national ingredients and an open mind
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