Beams: Asoberu-T

"ASOBERU" stands for "Playable" in Japanese, so ASOBERU-T means "Playable-T". Scan T-Shirts with your phone to play, take and share pictures.

Advertising Agency: Dentsu, Tokyo, Japan
Creative Director: Kenji Oda
Art Director: Masaharu Kurosu
Copywriter: Kazuomi Goto
Photographer: Hiroshi Manaka
Designers: Yujin Hashimoto, Suenaga Sae / Odds Design
Published: July 2013

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