BCAA, Preventable: Speeders Beware, You Are on a Digital Billboard

The Media Merchants worked with Wasserman + Partners and Preventable to provide the interactive technical solutions for the stunt consisting of technical development, programming and installation. “As cars approach the beginning of the school zones, a radar speed sensor will trigger and capture an image of the car that will then appear on a 10ft wide LED screen with Preventable branding,” explains Brad Foster, Chief Marketing Officer, The Media Merchants. “The system will capture images and frame them on the screen as if you’ve been caught speeding, executing a stunt that is bound to catch people off guard and raise awareness to the importance of school zone safety with an engaging execution.”

Advertising Agency: Wasserman + Partners, Vancouver, Canada
Creative Director: Liam Greenlaw
Copywriter: Allen Forbes
Art Directors: Dave Harrison, Graeme Jack
Production: Heidi Nucklaus
Execution / Interactivity: The Media Merchants
Technical Director: Anthony Diehl
Technicians: Bobby Rou, Jordan Ciurcovich
Project Management: Tim Pelz