BBC Scotland: Scotland's History, 3

Advertising Agency: Family, Edinburgh, UK
Creative Directors: Kevin Bird
Art Director: Kevin Bird
Photographer: Simple Photography
Retoucher: Simple Photography
Copywriter: David Isaac

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Guest's picture

he history really sucks and the ad is very

ORISHAS76's picture
344 pencils

primera y muy mala idea

Disco Munky's picture
Disco Munky
3900 pencils

Way-Hey!! Kilt Pins!! Because THAT"s what Scotland's all about?

Here's a quid. Buy a clue.


"stay low, move fast"

Doin' it for the points

Guest's picture

Wow, these are bad.

Guest's picture

punda mayanga. thevudia payan

Guest's picture

que cagada

1838 pencils

Why are kiltpins a unique experience of Scotland?

Surely there a tired, obvious and cliched stereotype of Scotland?

A dull, unimaginative solution to represent Scottish culture.

These creatives have obviously picked the first and most obvious thing about Scottish stereotypes and made a typically formulaic construct and boring visual.

It's lazy, doesn't work at all with the headline and will wash over everyone who sees it in amongst the usual Scottish tat that gets peddled to all and sundry. This belongs with oor wullie hats and furry haggis toys. Clearly a placement team or something thats done this. (no offence to placement teams, but wait 'til you get some good stuff before posting it on AOTW) Don't show it to the client for god's sake.

We're going to need more lube.

Srivatss N Iyer's picture
Srivatss N Iyer
121 pencils

i liked this ad. quite good

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