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Bayer Aspirin 500: Muscle pain

Bayer Aspirin 500: Muscle pain
Your rating: None Average: 6.1 (31 votes)

Muscle pain?

In order to promote the pain relieving effect of Aspirin from Bayer, we painted graffiti at the subway, showing people hurting while exposed to head, back and muscle pains. We made use of the billboard frame and its close surroundings (walls, pipes, stairs etc) that worked like pain generators for our characters.

Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Gelu Florea
Copywriter: Ana-Maria Taralunga
Illustrator: Robert& Vlad
Photographer: Vitalie Brega
Published: April 2009

5 Comments

sloppy4's picture 1514 pencils
sloppy4 | Thu, 2010-04-08 09:05

these are so ghetto, i love them

mikeelrapido's picture 1943 pencils
mikeelrapido | Thu, 2010-04-08 09:25

his one is worst then this one with head..

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barcreativo.com's picture 2752 pencils
barcreativo.com | Thu, 2010-04-08 10:15

mmm

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pepsiice's picture 253 pencils
pepsiice | Fri, 2010-04-09 05:43

I'm impressed by the art direction in this series

whatthe's picture 21 pencils
whatthe | Fri, 2010-04-09 06:47

Yeah agreed. Its just really fun to look at. Havent seem this style before. NICE ART DIRECTION

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