Bayer Aspirin 500: Muscle pain

Muscle pain?

In order to promote the pain relieving effect of Aspirin from Bayer, we painted graffiti at the subway, showing people hurting while exposed to head, back and muscle pains. We made use of the billboard frame and its close surroundings (walls, pipes, stairs etc) that worked like pain generators for our characters.

Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Gelu Florea
Copywriter: Ana-Maria Taralunga
Illustrator: Robert& Vlad
Photographer: Vitalie Brega
Published: April 2009

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5 comments

sloppy4's picture
sloppy4
1496 pencils

these are so ghetto, i love them

mikeelrapido's picture
mikeelrapido
1929 pencils

his one is worst then this one with head..

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luispiter's picture
luispiter
2756 pencils

mmm

pepsiice's picture
pepsiice
253 pencils

I'm impressed by the art direction in this series

whatthe's picture
whatthe
21 pencils

Yeah agreed. Its just really fun to look at. Havent seem this style before. NICE ART DIRECTION

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