Bavaria Premium beer: CAFE A4 WEST

With the phrase “Beer, even on the go,” Bavaria is the first beer brand in 15 years to sell beer at gas stations along the highway. Of course not their regular label, but their 0.0%. To celebrate this milestone, they’ve partly turned a gas station into a bar and dubbed it “Café A4 West.” This way everybody knew that thanks to Bavaria beer it’s a lot more fun along our highways.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Art Director: Tibor van Ginkel
Copywriter: Thomas Reinhold
Account Supervisor: Otto van der Harst
Account managers: Nicole florencio, Lieske Stokkers
Advertiser's Supervisors: Ralph Bongaerts, Inge van der Heijden, Jeroen Vonk
Production Agency: BAAS Events &PR
Production manager: Bas Ouweneel
Published: May 2013

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2 comments

Pro's picture
Pro
19 pencils

Great work!

kleenex's picture
kleenex
29454 pencils

I like the concept.

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