Baruel: Fish

There are more than enough stinky things in the world.

Advertising Agency: Z+ Comunicação, São Paulo, Brazil
Executive Creative Director: Alan Strozenberg
Creative Director: Leo Macias
Art Director: Elias Carmo
Copywriter: Leandro Leal
Agency Producer: Diogo Piccinino
Photographer: Ivan Berger
Account manager: Fátima Pastorello
Account manager: Giovanna Tucci
Published: January 2012

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13 comments

vivek7's picture
vivek7
30 pencils

Like the idea but not the copy...

Hadrons's picture
Hadrons
5743 pencils

funny, I like the copy more than this execution. (The cheese rules)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MrYes's picture
MrYes
18 pencils

It tells the message. Nice execution.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

fuck, yeah! ) Coller than Brazilian ads can be only Brazilian Jiu Jitsu)

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

good concept. like

jponino's picture
jponino
601 pencils

what is the aim of the reason to be of this product to begin with?
maybe i'm out of this campaign, but i feel like this product is useless..

Hadrons's picture
Hadrons
5743 pencils

foot deodorant, pal.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jponino's picture
jponino
601 pencils

thanks ! i understand it way better lol :)

jponino's picture
jponino
601 pencils

what is the aim of the reason to be of this product to begin with?
maybe i'm out of this campaign, but i feel like this product is useless..

Cheerriiee's picture
Cheerriiee
952 pencils

Okay..

Roger Keynes's picture
Roger Keynes
5498 pencils

Feels like the 'real' laces should lead somewhere... otherwise, why?

Will Think for Salary

ideas creator's picture
ideas creator
83 pencils

good

shradha_artist's picture
shradha_artist
10 pencils

like the concept but the copy is not appealing...

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