Baruel: Cheese

There are more than enough stinky things in the world.

Advertising Agency: Z+ Comunicação, São Paulo, Brazil
Executive Creative Director: Alan Strozenberg
Creative Director: Leo Macias
Art Director: Elias Carmo
Copywriter: Leandro Leal
Agency Producer: Diogo Piccinino
Photographer: Ivan Berger
Account manager: Fátima Pastorello
Account manager: Giovanna Tucci
Published: January 2012

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7 comments

Hadrons's picture
Hadrons
5743 pencils

Hilarious copy. love it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nike Diesel's picture
Nike Diesel
13339 pencils

Copy not quite there IMO. Maybe it's the translation? Great idea though, and funny visuals.

pez's picture
pez
1718 pencils

This is good.

danielchapman's picture
danielchapman
292 pencils

The cheese is a little less obvious than I would like in this one. It kinda looks like granite or marble.

kleenex's picture
kleenex
26203 pencils

I fully agree, Even if you used Limburger cheese it would be tough to tell what it is.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Great. lovely for me

Cheerriiee's picture
Cheerriiee
952 pencils

I would had also liked it if they gave away little cheese cubes with shoelaces on a toothpick.

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