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Barmer Gek

Fat Posters

Agency: Serviceplan

Description

People eat too much fat. Barmer Gek health insurance asked us to make people aware of how much fat their food contains. So we created posters made out of fat. We extracted the fat from popular dishes and designed posters with it. The fat of one product for one poster – no more, no less. In a complex chemical process, we extracted the fat from five different dishes and airbrushed it on white paper. The result: five fat posters.

This professional campaign titled 'Fat Posters' was published in Germany in September, 2012. It was created for the brand: Barmer Gek, by ad agency: Serviceplan. This OOH Outdoor medium campaign is related to the Food industry and contains 5 media assets. It was submitted over 11 years ago.

Credits

Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Director: Maik Kaehler
Creative Director: Christoph Nann
Copywriter: Andreas Schriewer
Art Director: Roman Becker
Design: Felix von Pless
Account Manager: Ines Herbold
Producer: Bianca Schreck
Programmer: Steffen Knoblich

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