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Bacardi: Bats

As dusk fell on Cuban Independence Day (20th May) giant bats came alive in Rotterdam, The Netherlands. Bacardi presented their new logo in collaboration with Fitzroy Amsterdam and artist Friedrich van Schoor. Friedrich made a next level projection video with the latest CGI technique. On the same day bats came alive all over the world to celebrate the new Bacardi logo and their new campaign. With #BACARDIBats you could follow the flight of the bats. True passion can't be tamed.

Advertising Agency: Fitzroy, Amsterdam, Netherlands

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7 comments

Ayeyahyah's picture
Ayeyahyah
498 pencils

cool tech but boring display

Jaytesh's picture
Jaytesh
122 pencils

The execution was good but it conveys nothing

Today's world runs on the bread and butter of a copywriter, "Short is sweet".
Woohoot!

damnson's picture
damnson
5625 pencils

I think it looks fucking great.

@minas_mars's picture
@minas_mars
982 pencils

Ok.

Why do agencies upload their rubbish ads to AoTW?
You won't see any of my rubbish work on this website or anywhere for that matter.

Pete R.'s picture
Pete R.
1576 pencils

Fun. Nice work.

Art & Illustration

kleenex's picture
kleenex
28771 pencils

not bad,.

Jackbr's picture
Jackbr
1383 pencils

Funny

Jack

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