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Bats

Agency: 
Published/Aired: 
August 2014

CGI projection in World Trade Centre Rotterdam to introduce the new Bacardi logo.

Description: 

As dusk fell on Cuban Independence Day (20th May) giant bats came alive in Rotterdam, The Netherlands. Bacardi presented their new logo in collaboration with Fitzroy Amsterdam and artist Friedrich van Schoor. Friedrich made a next level projection video with the latest CGI technique. On the same day bats came alive all over the world to celebrate the new Bacardi logo and their new campaign. With #BACARDIBats you could follow the flight of the bats. True passion can't be tamed.

Outdoor advertisment created by Fitzroy, Netherlands for Bacardi, within the category: Alcoholic Drinks.

Advertising Agency: Fitzroy, Amsterdam, Netherlands

Comments (7)

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Highest Rated

Jackbr's picture
Jackbr
Activity Score 1500

Funny

JackBR

Ayeyahyah's picture
Ayeyahyah
Activity Score 482

cool tech but boring display

Jaytesh's picture
Jaytesh
Activity Score 122

The execution was good but it conveys nothing

Today's world runs on the bread and butter of a copywriter, "Short is sweet".
Woohoot!

damnson's picture
damnson
Activity Score 11517

I think it looks fucking great.

An axe murderer of ads.

@minas_mars's picture
@minas_mars
Activity Score 1726

Ok.

I'm gonna try say something positive

Pete R.'s picture
Pete R.
Activity Score 3412

Fun. Nice work.

kleenex's picture
kleenex
Activity Score 47571

not bad,.

Jackbr's picture
Jackbr
Activity Score 1500

Funny

JackBR

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