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Living Room

Agency: 
Published/Aired: 
October 2012
Description: 

No angry spells when baby sleeps well.

Advertising Agency: Grey, Malaysia
Executive Creative Director: David Sin
Copywriters: Low Pooi Yeng, Lee Weng Onn
Art Directors: Phoecus Lee, Tio Tit Seng, Jack Goh
Photographer: Gan, Lim Sok Lin / Studio D L
Retouchers: Simon, Billie How, Azoe Azahir / Studio D L
Designers: Phoecus Lee, Tio Tit Seng, Jack Goh
3D Production: Cue Art

Comments (17)

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Highest Rated

jsptrck404's picture
jsptrck404
Activity Score 437

no doubt. there are a whole lot of people on this site who confuse technique/execution with concept. pretty sad for a site dedicated to ad folk.

| think small |

Anoniemus's picture
Anoniemus
Activity Score 16

Ripped off!! Cannes gold 2012, check it:

http://adsoftheworld.com/media/print/mcdonalds_theodore

mattndan's picture
mattndan
Activity Score 953

just because it's a monster doesn't make it the same idea

etome's picture
etome
Activity Score 246

in this case it does

jsptrck404's picture
jsptrck404
Activity Score 437

no...it doesn't. the concepts are completely different.

| think small |

ivethelloween's picture
ivethelloween
Activity Score 27

Not really the same idea, I think.

gioborde's picture
gioborde
Activity Score 1387

It's completly different. I think you didn't understand one or the other

GiBo

jsptrck404's picture
jsptrck404
Activity Score 437

nonsense. do you even know what the concept is? for either? because they're completely different.

| think small |

DesignDine's picture
DesignDine
Activity Score 1313

From wherever it is from, it is an awesome work!

ivethelloween's picture
ivethelloween
Activity Score 27

I still look that way when I can´t rest properly. Nice idea and art direction, very well done.

Victorious's picture
Victorious
Activity Score 95

So now dinosaurs can't be used anywhere because McDonald's did? You need to be more open minded. This is a good ad.

jsptrck404's picture
jsptrck404
Activity Score 437

no doubt. there are a whole lot of people on this site who confuse technique/execution with concept. pretty sad for a site dedicated to ad folk.

| think small |

kleenex's picture
kleenex
Activity Score 43434

I say the ad works...

CreativeNinja's picture
CreativeNinja
Activity Score 133

Not the same idea? Come on guys, how can you say that. It´s exactly the same idea, different product, different graphic, same idea.

Cool illustration thou...

ajx's picture
ajx
Activity Score 116

They could've waited till next year. Copycats.

deja fuck

Anoniemus's picture
Anoniemus
Activity Score 16

The idea is using monsters to show wild/unruly kids.That's exactly the same as the McDonald's work. If you can't see that, maybe advertising isn't the right place for you.

certaintly's picture
certaintly
Activity Score 3994

exactly, it's the same idea but just with a different product. whereas with McDonald it was hunger that could satisfy a monstrous child, here it's sleep.

*edit: actually nevermind, it's not the same idea. I just looked at the McDonalds ad again. In the McD ad, the kid is ALWAYS a monster. They're using the insight that parents drop off their monstrous kids off at other parents' houses to 'get a break from their problem'

in this one, the insight is as nice. the mix-up comes from the similarity and the same execution

anti-vedel's picture
anti-vedel
Activity Score 90

Nice art

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