Axe: Revolving Doors

Axe Effect

Images of different women were placed on revolving doors. Every time the doors were turned it appeared as the guy is sleeping with a different girl.

Advertising School: Hanyang University, South Korea
Creative Director / Art Director: Dongmin Shin
Copywriter: Jinuk Seok
Art Director: Jeongin Nam

Related videos by Shutterstock

19 comments

killazol1's picture
killazol1
354 pencils

hahaha ok. nice

miko1aj's picture
miko1aj
3100 pencils

with the axe you can be an asshole? I see.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

nice one, rock n roll

Jackbr's picture
Jackbr
1346 pencils

NIce, nice.

Jack

sacrilegend's picture
sacrilegend
1080 pencils

Awesome.

Danillp's picture
Danillp
672 pencils

legal. Boa idéia

Design Central's picture
Design Central
364 pencils

Good.

CABAZORRO's picture
CABAZORRO
347 pencils

Amazing! buenisimo...

vlads's picture
vlads
541 pencils

nooooo. could be more creative this morning all is first idea.

dean viii's picture
dean viii
1672 pencils

This is good. Ignore the morons on here.

kleenex's picture
kleenex
22828 pencils

I hope the other girls do not mind what he is doing...

thedesignaddict's picture
thedesignaddict
5202 pencils

So simple, so smart. I wish I did this.

CommandZ's picture
CommandZ
2460 pencils

I like the idea but seems like you could trade out Axe for a condom brand too. Hey, there's an opportunity for a cross-sell partnership.

sacrilegend's picture
sacrilegend
1080 pencils

You could, but by the same token, the "Axe Effect," which as we all know is their whole campaign, could easily be an effect evoked by anything else. Money, ribbed condoms, lube, cupcakes.

This is still wicked stuff.

And your partnership idea is pretty rad, too. ;)

iamcreative's picture
iamcreative
262 pencils

i didn't like the idea :(

WireDino's picture
WireDino
237 pencils

Dammit these are good.

Fernando Fernandes's picture
Fernando Fernandes
1390 pencils

Simples, diferente, direto, eficaz!

Tumi's picture
Tumi
16 pencils

Simple and interesting. I dig...

second_creator's picture
second_creator
754 pencils

smile

copywriter

Log in or register to post comments