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Revolving Doors

Agency: 
Published/Aired: 
May 2012
Description: 

Images of different women were placed on revolving doors. Every time the doors were turned it appeared as the guy is sleeping with a different girl.

Axe Effect

Advertising School: Hanyang University, South Korea
Creative Director / Art Director: Dongmin Shin
Copywriter: Jinuk Seok
Art Director: Jeongin Nam

Comments (19)

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Highest Rated

second_creator's picture
second_creator
Activity Score 754

smile

copywriter

killazol1's picture
killazol1
Activity Score 354

hahaha ok. nice

miko1aj's picture
miko1aj
Activity Score 3086

with the axe you can be an asshole? I see.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

nice one, rock n roll

Jackbr's picture
Jackbr
Activity Score 1499

NIce, nice.

JackBR

sacrilegend's picture
sacrilegend
Activity Score 3392

Awesome.

Danillp's picture
Danillp
Activity Score 672

legal. Boa idéia

Design Central's picture
Design Central
Activity Score 364

Good.

CABAZORRO's picture
CABAZORRO
Activity Score 366

Amazing! buenisimo...

vlads's picture
vlads
Activity Score 539

nooooo. could be more creative this morning all is first idea.

dean viii's picture
dean viii
Activity Score 1686

This is good. Ignore the morons on here.

kleenex's picture
kleenex
Activity Score 43493

I hope the other girls do not mind what he is doing...

thedesignaddict's picture
thedesignaddict
Activity Score 5403

So simple, so smart. I wish I did this.

CommandZ's picture
CommandZ
Activity Score 2498

I like the idea but seems like you could trade out Axe for a condom brand too. Hey, there's an opportunity for a cross-sell partnership.

sacrilegend's picture
sacrilegend
Activity Score 3392

You could, but by the same token, the "Axe Effect," which as we all know is their whole campaign, could easily be an effect evoked by anything else. Money, ribbed condoms, lube, cupcakes.

This is still wicked stuff.

And your partnership idea is pretty rad, too. ;)

iamcreative's picture
iamcreative
Activity Score 262

i didn't like the idea :(

WireDino's picture
WireDino
Activity Score 237

Dammit these are good.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Simples, diferente, direto, eficaz!

Tumi's picture
Tumi
Activity Score 16

Simple and interesting. I dig...

second_creator's picture
second_creator
Activity Score 754

smile

copywriter

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