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Polarized

Agency: 
Published/Aired: 
September 2009

Also From This Campaign (2 items)

Description: 

A poster that is modified using the light of the panel. During the night, a black vinyl lighten from behind reveals the zone wich es not suitable for the day.

Creative Directors: Fernando De Clemente, Sebastián Mir.

One is suitable for general audiences. The other one is not.

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Art Director: Agustín Acosta

Comments (13)

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Highest Rated

gonniethegon's picture
gonniethegon
Activity Score 102

great!

Guest's picture
Guest

I really like the idea behind this...but im not a fan of the picture - sure she looks great at night...but during the day it just looks like the poser was cut in half.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Good for my blog...

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federo's picture
federo
Activity Score 781

good use of a strong concept

Guest's picture
Guest

nice!

vma64's picture
vma64
Activity Score 26

Love it.

Guest's picture
Guest

i like it, but i dont know if you need such a hard cut-off... i might be being too picky, its a great concept.

bknowlden's picture
bknowlden
Activity Score 3647

Piggy-backing really great print...

http://adsoftheworld.com/media/print/axe_shaved

Guest's picture
Guest

This ad is awesome!

jesusito's picture
jesusito
Activity Score 16

very nice!!!

Guest's picture
Guest

buena idea. bajo el concepto de hernan ponce.

saludos.

gonniethegon's picture
gonniethegon
Activity Score 102

Un gran concepto, sin dudas.

kombizz's picture
kombizz
Activity Score 56

good

I was born and brought up in Iran, a beautiful country full of history.
kombizz

gonniethegon's picture
gonniethegon
Activity Score 102

great!

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