Axe Day&Night: Polarized

One is suitable for general audiences. The other one is not.

A poster that is modified using the light of the panel. During the night, a black vinyl lighten from behind reveals the zone wich es not suitable for the day.

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente, Sebastián Mir.
Art Director: Agustín Acosta

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13 comments

Guest's picture
Guest

I really like the idea behind this...but im not a fan of the picture - sure she looks great at night...but during the day it just looks like the poser was cut in half.

mikeelrapido's picture
mikeelrapido
1929 pencils

Good for my blog...

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federo's picture
federo
781 pencils

good use of a strong concept

Guest's picture
Guest

nice!

vma64's picture
vma64
26 pencils

Love it.

Guest's picture
Guest

i like it, but i dont know if you need such a hard cut-off... i might be being too picky, its a great concept.

bknowlden's picture
bknowlden
3647 pencils

Piggy-backing really great print...

http://adsoftheworld.com/media/print/axe_shaved

Guest's picture
Guest

This ad is awesome!

jesusito's picture
jesusito
16 pencils

very nice!!!

Guest's picture
Guest

buena idea. bajo el concepto de hernan ponce.

saludos.

gonniethegon's picture
gonniethegon
102 pencils

Un gran concepto, sin dudas.

kombizz's picture
kombizz
56 pencils

good

I was born and brought up in Iran, a beautiful country full of history.
kombizz

gonniethegon's picture
gonniethegon
102 pencils

great!

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