Axe Day&Night: Polarized
One is suitable for general audiences. The other one is not.
A poster that is modified using the light of the panel. During the night, a black vinyl lighten from behind reveals the zone wich es not suitable for the day.
Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente, Sebastián Mir.
Art Director: Agustín Acosta
13 Comments
I really like the idea behind this...but im not a fan of the picture - sure she looks great at night...but during the day it just looks like the poser was cut in half.
Good for my blog...
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good use of a strong concept
nice!
Love it.
i like it, but i dont know if you need such a hard cut-off... i might be being too picky, its a great concept.
Piggy-backing really great print...
http://adsoftheworld.com/media/print/axe_shaved
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brandon
www.brandonknowlden.com
This ad is awesome!
very nice!!!
buena idea. bajo el concepto de hernan ponce.
saludos.
Un gran concepto, sin dudas.
http://www.flavors.me/innerjihad
good
I was born and brought up in Iran, a beautiful country full of history.
kombizz
great!
http://www.flavors.me/innerjihad