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The Weeping House

Published/Aired: 
November 2012

AXA "The Weeping House" FR

Description: 

Outdoor advertisment created by Duval Guillaume, Belgium for AXA, within the category: Finance.

Advertising Agency: Duval Guillaume Modem, Berchem, Belgium
Creative Director: Geoffrey Hantson
Copywriter: Philippe Blondé
Art Director: Kristoff De Prins
Account Manager: Annelien Orbie
Account Director: Karel Vinck
Production follow-up: Bart Verschueren
Production Company: Ingrid Deuss

Comments (6)

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Highest Rated

kleenex's picture
kleenex
Activity Score 47675

If it got a lot of attention, then it worked.

I just did not like the concept.

Klara K.'s picture
Klara K.
Activity Score 3343

I don't like it much. It's too easy, the idea isn't very strong, there's nothing to it.

joelapompe's picture
joelapompe
Activity Score 3845

funny, but very similar to these old TV commercials :
http://www.joelapompe.net/2008/05/05/multiple-faces-une-idee-a-multipl...

Wordnerd's picture
Wordnerd
Activity Score 6692

For me, getting ten times the normal attention and free pr for a small budget never is too easy

kleenex's picture
kleenex
Activity Score 47675

If it got a lot of attention, then it worked.

I just did not like the concept.

rauliten's picture
rauliten
Activity Score 393

I agree with Wordnerd

rauliten's picture
rauliten
Activity Score 393

I agree with Wordnerd

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