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Giant QR Code

Published/Aired: 
February 2011
10694

AXA Bank creates giant QR code from thousands of paint pots

Description: 

Outdoor advertisment created by Duval Guillaume, Belgium for AXA, within the category: Finance.

Advertising Agency: Duval Guillaume Antwerp/Modem, Belgium
Creative Directors: Geoffrey Hantson, Lansen Walraet
Art Directors: Ad Van Ongeval, Kristoff De Prins
Copywriters: Dieter De Ridder, Philippe Blonde
Production: Moker
Account Director: Dimitri Mundorff
Account Manager: Bart Verschueren, Kristoff De Coninck
Online: Christoph Boost, Stijn Janssens
Chief Technology: Steven Pauwels
Design: Wim Sels
Director / Video: Wouter Lierman

Comments (11)

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Highest Rated

Dharmesh aka danny's picture
Dharmesh aka danny
Activity Score 334

Message is clear, but the idea was vague to some extent.

Dharmesh Padia

morse's picture
morse
Activity Score 17867

Can people tell from the distance that those are paint cans?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

why would I bother to take out my mobile and scan that code? Is there any encouragement to do it or gratification afterwards (except for the boring information about the loan)?

TommyO's picture
TommyO
Activity Score 1866

I don't know about you, but I scan every QR code I see, just because it fascinates me. :-]

Krik Krak Krow's picture
Krik Krak Krow
Activity Score 39

but your average person that isn't involved in the worlds of advertising/marketing/technology DON'T bother scanning QR codes, unfortunately.

jagadeesh's picture
jagadeesh
Activity Score 743

yeah..there is no use of creating the code with paint cans..waste of craftsmanship and its a pain in the a**..
and the idea looks ok upto scanning part..after that people wont be interested..

dean viii's picture
dean viii
Activity Score 1686

It's technology. Not a concept. Complete fail.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

absolutely agree

Lazarus's picture
Lazarus
Activity Score 1536

Meh.

Dharmesh aka danny's picture
Dharmesh aka danny
Activity Score 334

Message is clear, but the idea was vague to some extent.

Dharmesh Padia

Reality Check's picture
Reality Check
Activity Score 2539

Somehow the paint cans do not add up to be anything especially memorable.

cheeChingy's picture
cheeChingy
Activity Score 5

I think the reason they used paint cans because it signifies renovations?

Too bad it's not translated well.

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