AXA: Bricks

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Directors: Merel Van den Broecke, Sebastien De Valck
Copywriter: Dries Dewilde

Published: 
February 2009

10 comments

slip's picture
slip
919 pencils

It for sure gives the promise some street credit.

SJB

Guest's picture
Guest

couldn't you just switch out the poster and leave the brick casing tho?

Guest's picture
Guest

horrible Photoshopdesaster...

Guest's picture
Guest

Comment done before, and done better.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

I can see a couple of rowdy Belgian kids easily knocking this thing over, THEN what's the message? ; P

No major bank client will approve an outdoor billboard advertising you can ONLY see during the day. Especially not in this economy...

Guest's picture
Guest

I saw it on the street in Brussels. It was build around a regular abribus. So I suppose it was illuminated at night.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

Wow, so this thing is FOR REAL??? Thought it was just another "fake" ad on here for awards!! ; P

Yeah, you really have to be able to make out the brick structure to get the message during the night...

Guest's picture
Guest

I saw it on the street in Brussels. It was build around a regular abribus. So I suppose it was illuminated at night.

Guest's picture
Guest

quote: "I can see a couple of rowdy Belgian kids easily knocking this thing over, THEN what's the message? ; P"
Good idea for a guerillia campaign for other Banks in Belgium :-D

Tonits's picture
Tonits
349 pencils

Excelente, completa lo que promete con algo llamativo.

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