AXA Bank: Giant QR Code

Advertising Agency: Duval Guillaume Antwerp/Modem, Belgium
Creative Directors: Geoffrey Hantson, Lansen Walraet
Art Directors: Ad Van Ongeval, Kristoff De Prins
Copywriters: Dieter De Ridder, Philippe Blonde
Production: Moker
Account Director: Dimitri Mundorff
Account Manager: Bart Verschueren, Kristoff De Coninck
Online: Christoph Boost, Stijn Janssens
Chief Technology: Steven Pauwels
Design: Wim Sels
Director / Video: Wouter Lierman


morse's picture
16413 pencils

Can people tell from the distance that those are paint cans?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AdBuzzer's picture
1168 pencils

why would I bother to take out my mobile and scan that code? Is there any encouragement to do it or gratification afterwards (except for the boring information about the loan)?

TommyO's picture
1866 pencils

I don't know about you, but I scan every QR code I see, just because it fascinates me. :-]

Krik Krak Krow's picture
Krik Krak Krow
39 pencils

but your average person that isn't involved in the worlds of advertising/marketing/technology DON'T bother scanning QR codes, unfortunately.

jagadeesh's picture
747 pencils

yeah..there is no use of creating the code with paint cans..waste of craftsmanship and its a pain in the a**..
and the idea looks ok upto scanning part..after that people wont be interested..

dean viii's picture
dean viii
1676 pencils

It's technology. Not a concept. Complete fail.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

absolutely agree

Lazarus's picture
1538 pencils


Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

Message is clear, but the idea was vague to some extent.

Dharmesh Padia

Reality Check's picture
Reality Check
1801 pencils

Somehow the paint cans do not add up to be anything especially memorable.

cheeChingy's picture
5 pencils

I think the reason they used paint cans because it signifies renovations?

Too bad it's not translated well.

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