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AXA Bank: Giant QR Code

Your rating: None Average: 4.5 (27 votes)

Advertising Agency: Duval Guillaume Antwerp/Modem, Belgium
Creative Directors: Geoffrey Hantson, Lansen Walraet
Art Directors: Ad Van Ongeval, Kristoff De Prins
Copywriters: Dieter De Ridder, Philippe Blonde
Production: Moker
Account Director: Dimitri Mundorff
Account Manager: Bart Verschueren, Kristoff De Coninck
Online: Christoph Boost, Stijn Janssens
Chief Technology: Steven Pauwels
Design: Wim Sels
Director / Video: Wouter Lierman

11 Comments

morse's picture 8826 pencils
morse | Thu, 2011-02-24 12:59
6

Can people tell from the distance that those are paint cans?

What hath God wrought

AdBuzzer's picture 1130 pencils
AdBuzzer | Thu, 2011-02-24 13:28
6

why would I bother to take out my mobile and scan that code? Is there any encouragement to do it or gratification afterwards (except for the boring information about the loan)?

http://adbuzzer.wordpress.com

TommyO's picture 1878 pencils
TommyO | Thu, 2011-02-24 17:26

I don't know about you, but I scan every QR code I see, just because it fascinates me. :-]

That's me!
http://blog.tapuz.co.il/wranger

Krik Krak Krow's picture 39 pencils
Krik Krak Krow | Fri, 2011-02-25 04:29

but your average person that isn't involved in the worlds of advertising/marketing/technology DON'T bother scanning QR codes, unfortunately.

jagadeesh's picture 763 pencils
jagadeesh | Thu, 2011-02-24 14:03

yeah..there is no use of creating the code with paint cans..waste of craftsmanship and its a pain in the a**..
and the idea looks ok upto scanning part..after that people wont be interested..

dean viii's picture 1413 pencils
dean viii | Thu, 2011-02-24 17:35
1

It's technology. Not a concept. Complete fail.

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Thu, 2011-02-24 19:10

absolutely agree

Lazarus's picture 1304 pencils
Lazarus | Fri, 2011-02-25 00:54

Meh.

Dharmesh aka danny's picture 322 pencils
Dharmesh aka danny | Fri, 2011-02-25 01:35
6

Message is clear, but the idea was vague to some extent.

Dharmesh Padia

Reality Check's picture 1725 pencils
Reality Check | Fri, 2011-02-25 10:00
5

Somehow the paint cans do not add up to be anything especially memorable.

cheeChingy's picture 5 pencils
cheeChingy | Mon, 2011-08-22 03:01

I think the reason they used paint cans because it signifies renovations?

Too bad it's not translated well.

http://cheechingy.com

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