Avida Towers San Lorenzo: Fashion
Just a stone's throw from everything.
Advertising Agency: BBDO Guerrero / Proximity, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Joel Limchoc, Simon Welsh
Creative Director: Brandie Tan
Art Director: Gary Amante
Copywriter: Rey Tiempo
Photographer: Paolo Gripo
Retoucher: Manny Vailoces
Account Manager: Lynne Esguerra
13 Comments
I know u need to be literal at times.... but this literal? Seriously?
And then GOD said...
Let there be creativity!!!
Is there something to understand ?
"stone's throw" from somewhere means close to it, you can throw a stone to that distance.
not clear
a stone's throw from ... rioting? Theft? Vandalism?
There has to be an element missing here. I don't think anyone will put this "message" together.
There has to be an element missing here. I doubt anyone can put this message together given this visual. I'd be wondering where the punk kids are?
awesome a place where people like to throw blunt objects into breakable things .... oohhh how long i've waited
cheers,
dlue
Agony of jealousy.....Anyways i would love to get an opportunity s such to "burst my frustration".
I think it might get better without the tagline.
May be something like 'everybody wants it', or 'Hurry...before it gets empty!!' etc might be cool. Something showing that there is so much demand that people are desperate even for the display clothes etc.
Ya sgreee Jayesh, thats a great thought!!
Oh please...this doesn't make any sense! What's the message, exactly?
Something's lacking. I guess that's the reason why this looks pretty lame. :|