Avida Towers San Lorenzo: Fashion

Just a stone's throw from everything.

Advertising Agency: BBDO Guerrero / Proximity, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Joel Limchoc, Simon Welsh
Creative Director: Brandie Tan
Art Director: Gary Amante
Copywriter: Rey Tiempo
Photographer: Paolo Gripo
Retoucher: Manny Vailoces
Account Manager: Lynne Esguerra

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13 comments

the_lizard_king's picture
the_lizard_king
1259 pencils

I know u need to be literal at times.... but this literal? Seriously?

And then GOD said...
Let there be creativity!!!

Davai's picture
Davai
608 pencils

Is there something to understand ?

Dzsoi's picture
Dzsoi
5269 pencils

"stone's throw" from somewhere means close to it, you can throw a stone to that distance.

L. Wiesen's picture
L. Wiesen
258 pencils

not clear

Guest's picture
Guest

a stone's throw from ... rioting? Theft? Vandalism?

Guest's picture
Guest

There has to be an element missing here. I don't think anyone will put this "message" together.

TJC79's picture
TJC79
16 pencils

There has to be an element missing here. I doubt anyone can put this message together given this visual. I'd be wondering where the punk kids are?

dlue's picture
dlue
342 pencils

awesome a place where people like to throw blunt objects into breakable things .... oohhh how long i've waited

cheers,
dlue

vcash4u's picture
vcash4u
6 pencils

Agony of jealousy.....Anyways i would love to get an opportunity s such to "burst my frustration".

jayesh_chill's picture
jayesh_chill
71 pencils

I think it might get better without the tagline.

May be something like 'everybody wants it', or 'Hurry...before it gets empty!!' etc might be cool. Something showing that there is so much demand that people are desperate even for the display clothes etc.

Guest's picture
Guest

Ya sgreee Jayesh, thats a great thought!!

Guest's picture
Guest

Oh please...this doesn't make any sense! What's the message, exactly?

mniclim's picture
mniclim
20 pencils

Something's lacking. I guess that's the reason why this looks pretty lame. :|

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