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Fashion

Agency: 
Published/Aired: 
April 2010
Description: 

Advertising Agency: BBDO Guerrero / Proximity, Philippines

Just a stone's throw from everything.

Chief Creative Officer: David Guerrero
Executive Creative Directors: Joel Limchoc, Simon Welsh
Creative Director: Brandie Tan
Art Director: Gary Amante
Copywriter: Rey Tiempo
Photographer: Paolo Gripo
Retoucher: Manny Vailoces
Account Manager: Lynne Esguerra

Comments (13)

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Highest Rated

mniclim's picture
mniclim
Activity Score 20

Something's lacking. I guess that's the reason why this looks pretty lame. :|

the_lizard_king's picture
the_lizard_king
Activity Score 1257

I know u need to be literal at times.... but this literal? Seriously?

And then GOD said...
Let there be creativity!!!

Davai's picture
Davai
Activity Score 618

Is there something to understand ?

Dzsoi's picture
Dzsoi
Activity Score 8135

"stone's throw" from somewhere means close to it, you can throw a stone to that distance.

L. Wiesen's picture
L. Wiesen
Activity Score 1305

not clear

Guest's picture
Guest

a stone's throw from ... rioting? Theft? Vandalism?

Guest's picture
Guest

There has to be an element missing here. I don't think anyone will put this "message" together.

TJC79's picture
TJC79
Activity Score 16

There has to be an element missing here. I doubt anyone can put this message together given this visual. I'd be wondering where the punk kids are?

dlue's picture
dlue
Activity Score 342

awesome a place where people like to throw blunt objects into breakable things .... oohhh how long i've waited

cheers,
dlue

vcash4u's picture
vcash4u
Activity Score 6

Agony of jealousy.....Anyways i would love to get an opportunity s such to "burst my frustration".

jayesh_chill's picture
jayesh_chill
Activity Score 71

I think it might get better without the tagline.

May be something like 'everybody wants it', or 'Hurry...before it gets empty!!' etc might be cool. Something showing that there is so much demand that people are desperate even for the display clothes etc.

Guest's picture
Guest

Ya sgreee Jayesh, thats a great thought!!

Guest's picture
Guest

Oh please...this doesn't make any sense! What's the message, exactly?

mniclim's picture
mniclim
Activity Score 20

Something's lacking. I guess that's the reason why this looks pretty lame. :|

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