Autism Speaks, Ad Council: Eye Contact Installation
On behalf of Autism Speaks and The Ad Council, BBDO created a unique 3-D interactive installation, that brought to life the early indicators of autism. The installation featured a video of a little girl who exhibited key indicators of autism. Observers were able to directly affect her reactions through their own movements, as captured by a 3D camera. Once they stepped in front of the screen, it became clear from the girl's body language that she was not open to interaction as she averted her gaze. Additional signage informed the viewer that not making eye contact can be a sign of autism.
Advertising Agency: BBDO New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Ronald Ng
Creative Director / Art Director: Tim Wettstein
Creative Direcor / Copywriter: Patrick Herold
Director of Creative Engineering: JD Michaels
Production Company: Grant Ave
Director: Marjo Tremblay
Director of Photography: Paul Blain
Executive Producer: Michael Ching
Visual Effects Company: Float Hybrid Entertainment
Visual Effects Director: John Gaeta
Digital Arts Supervisor: Peter Oberdorfer
Gesture Control Engineers: David Bennett, David Tim Nyo
Videographer: Dennis Liu
12 Comments
well... loses fizz after some time...
they showed me a picture & i laughed
dignity has never been photographed
it's just simply great. really showing the problem. It can even give you that annoying feeling. just great.
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It may be the camera angle but this video doesn't show clearly how people's movements affected the girl's reactions. Seems to me she was averting her gaze, regardless of whether someone was moving or not. And I agree that after a while it does lose fizz.
Amazing piece. I think it shows it in a tasteful, subtle way. My niece has autism and avoiding eye contact is a problem. Great job!!!
I love it.
Good:)
The way highlight the problem is amazing. Is there any counselling to the solution....?
Good.
Advertisement as an important message carrier. This is really good! But it is missing the last special.
The simulator seems very real. Is this a tool so that you can determine if a child has autism?
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excellent!!
I tried to catch the scene where the kid have an eye contact to the person in front of her but did not noticed one. Is the machine interactive or it's just showing what a child with autism reacts if somebody watches her? I will take note of this website to my diaries of articles that tackles autism.