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Autism Speaks, Ad Council: Eye Contact Installation

On behalf of Autism Speaks and The Ad Council, BBDO created a unique 3-D interactive installation, that brought to life the early indicators of autism. The installation featured a video of a little girl who exhibited key indicators of autism. Observers were able to directly affect her reactions through their own movements, as captured by a 3D camera. Once they stepped in front of the screen, it became clear from the girl's body language that she was not open to interaction as she averted her gaze. Additional signage informed the viewer that not making eye contact can be a sign of autism.

Advertising Agency: BBDO New York, USA

Chief Creative Officer: David Lubars

Executive Creative Director: Ronald Ng

Creative Director / Art Director: Tim Wettstein

Creative Direcor / Copywriter: Patrick Herold

Director of Creative Engineering: JD Michaels


Production Company: Grant Ave
Director: Marjo Tremblay

Director of Photography: Paul Blain

Executive Producer: Michael Ching


Visual Effects Company: Float Hybrid Entertainment

Visual Effects Director: John Gaeta

Digital Arts Supervisor: Peter Oberdorfer


Gesture Control Engineers: David Bennett, David Tim Nyo


Videographer: Dennis Liu

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10 comments

tirthomitro's picture
tirthomitro
2722 pencils

well... loses fizz after some time...

they showed me a picture & i laughed
dignity has never been photographed

miko1aj's picture
miko1aj
3097 pencils

it's just simply great. really showing the problem. It can even give you that annoying feeling. just great.

atb2005's picture
atb2005
13567 pencils

It may be the camera angle but this video doesn't show clearly how people's movements affected the girl's reactions. Seems to me she was averting her gaze, regardless of whether someone was moving or not. And I agree that after a while it does lose fizz.

Troy_the_pony's picture
Troy_the_pony
3 pencils

Amazing piece. I think it shows it in a tasteful, subtle way. My niece has autism and avoiding eye contact is a problem. Great job!!!

kleenex's picture
kleenex
26435 pencils

I love it.

Magood's picture
Magood
125 pencils

Good:)

hmakkani's picture
hmakkani
9 pencils

The way highlight the problem is amazing. Is there any counselling to the solution....?

s1bs's picture
s1bs
398 pencils

Good.

CriticalVoice's picture
CriticalVoice
165 pencils

Advertisement as an important message carrier. This is really good! But it is missing the last special.

ccwarrier's picture
ccwarrier
60 pencils

excellent!!

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