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Know where the line is, 4

Agency: 
Published/Aired: 
July 2014
Description: 

The new campaign ‘Know Where the Line is’ is in response to the Australian Human Rights Commission’s 2012 national sexual harassment prevalence survey, Working Without Fear. The research showed that workplace sexual harassment is pervasive and persistent in Australia with 1 in 4 women and 1 in 6 men having experienced workplace sexual harassment in the last 5 years. In addition, male harassment of other men is also on the rise. Importantly, the research showed that there is limited understanding amongst employers and employees about what constitutes sexual harassment. One of the unusual things about sexual harassment is that - in the offices, factory floors, warehouses and work sites around our country - people know something ‘not right’ is happening to them or someone else, but they don’t know what to call it or what to do.

Advertising Agency: YOLO, Sydney, Australia

Comments (3)

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Highest Rated

kgeiger's picture
kgeiger
Activity Score 7287

Good work, important campaign.

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

Really simple but effective. Not sure if it will win any awards, but it will definitely get noticed.

kleenex's picture
kleenex
Activity Score 43452

I like that the ad is simple.

kgeiger's picture
kgeiger
Activity Score 7287

Good work, important campaign.

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