Audi R8 Spyder: Stay in school

Stay in school

Advertising Agency: Lowe Roche, Toronto, Canada
Creative Director: Geoffrey Roche
Art Director: Sean Ohlenkamp
Copywriter: Rob Sturch
Published: October 2010

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36 comments

Guest's picture
Guest

hilarious!

Guest's picture
Guest

Awesome.

richardmanuel's picture
richardmanuel
18 pencils

Amazing

Guest's picture
Guest

You bet I will - but only if it comes in black!

Hibon's picture
Hibon
3731 pencils

All you guys work for Lowe ? ... this is a simple nice idea but please, 10/10 ????? you must be joking a honest note is 6/10. "i hate spam comments"

Simple ideas are the best !

richardmanuel's picture
richardmanuel
18 pencils

Nice to see OOH that isn't just a tricked out format.

Guest's picture
Guest

Agree 6/10

Guest's picture
Guest

Simple yet strong idea. Very well done, bravo.

andyStock's picture
andyStock
666 pencils

Haha. Funny ad, if nothing spectacular.

CommandZ's picture
CommandZ
2472 pencils

Clear incentive/benefit. Well done!

el d1eg0's picture
el d1eg0
586 pencils

But still, you could drop school and become a rapper...

thedesignaddict's picture
thedesignaddict
5331 pencils

Nice one.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I don't really get it... lol.

Is this supposed to mean your parents have an awesome car when they drop you off at school?

Guest's picture
Guest

I think it means if you stay in school, you'll be able to afford an Audi. Or more simply - Audi is for educated people.

ivan's picture
ivan

I think it means stay in school so you can have a better job, so you can afford this card.

Ivan Raszl, admin of AotW

Guest's picture
Guest

it probably be this :D

yousef.k's picture
yousef.k
91 pencils

i think its means stay in school to impress the school chicks with your awesome car.. because its a youthful and sporty car.

HappyHour's picture
HappyHour
2386 pencils

this is awesome.. such a fresh idea and has an awesome tone. thats what my dad used to tell me whenever i expressed interest in expensive luxury items.. you'd better stay in school!

silvi's picture
silvi
4172 pencils

It has multiple meanings, i guess.

gonndo's picture
gonndo
1092 pencils

I second this...

I thought it meant "you stay so your parents could afford you one of these if you behave properly..."
Now that I think about it, it has no sense at all, but why???

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Amish's picture
Amish
61 pencils

nothing special

mikeelrapido's picture
mikeelrapido
1929 pencils

Simple ad with great copy.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Flurb's picture
Flurb
247 pencils

Really? This is nothing new. My friend had this poster up in his room 25 years ago:

http://images.art.com/images/products/large/10030000/10030522.jpg

Clearly, my friend was a nerd.

Guest's picture
Guest

The truth is, even if you stay in school a long time, chances are you'll never get a great job, except if your parents have relations.
poor stay poor

Anonymous Author's picture
Anonymous Author
1541 pencils

This is a good reason not to stay in school.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

AdsofChina's picture
AdsofChina
99 pencils

Very good.

Ads of China // 中国广告
http://adsofchina.wordpress.com

andyStock's picture
andyStock
666 pencils

I stayed in school, but despite trying my hardest I still cannot afford a £120,000 car!

I doubt many can, even molucular biologists and airline pilots.

Prime83's picture
Prime83
497 pencils

Just wonderful.

Guest's picture
Guest

Who is the producer?

Guest's picture
Guest

Who cares about the producer. It's a great idea.

Ohkamp's picture
Ohkamp
227 pencils

Beth MacKinnon

Guest's picture
Guest

i like the copy

velle's picture
velle
1550 pencils

I think it means, if you stay in school, you could use the Internet there to learn how to hotwire and steal cars like this, and it'll never be traced back to you...

Guest's picture
Guest

If I have a lot of money, the phrase does not make me want to buy, it has sparks, yes. I agree. 6.10

Guest's picture
Guest

was better in the old landrover spot. where the guys were backpacking through europe.

Beamen's picture
Beamen
227 pencils

Nice one, totally Audi's target!

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