Audi Q7: All terrain

The idea is to use the rotating panel billboard (introduced recently in Beirut) to show the command that the Q7 has on any type of road. The car is a sticker placed on a Plexiglass, and never actually moves. Movement is confined to the background.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Joe Abou-Khaled
Art Director: Anthony Azzi
Copywriter: Malak Makki
Photographer: Ahmad Moughnieh
Published: February 2010

22 comments

tirthomitro's picture
tirthomitro
2764 pencils

FABULOUS!!!

they showed me a picture & i laughed
dignity has never been photographed

jorj's picture
jorj
638 pencils

Great campaign BBDO Beirut.

nathalie d's picture
nathalie d
31 pencils

Indeed!
And smart use of media.

xcreativity's picture
xcreativity
2374 pencils

agree with nathalie, great use of media

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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satrianee's picture
satrianee
3748 pencils

nice execution.

rawaa's picture
rawaa
35 pencils

awesome car. awesome ad!!

Shawali's picture
Shawali
8429 pencils

It's so good that I wonder if it hasn't been done already. =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Gize's picture
Gize
3 pencils

great campaign and smart execution
good job BBDO beirut

aaaron's picture
aaaron
103 pencils

Good idea! but expansive :)

vrginie's picture
vrginie
154 pencils

GREAT

TheSituation69's picture
TheSituation69
19 pencils

So Good! awesome work team

smartbox's picture
smartbox
177 pencils

Good job

netei's picture
netei
215 pencils

done before.... for the nice execution 5/10

Adaddicted's picture
Adaddicted
3435 pencils

I take your 7 stars back for illegal copying!

withalltherespects

R U serious's picture
R U serious
408 pencils

Best use of.

Say my name, say my name...

Dzsoi's picture
Dzsoi
6363 pencils

Yep, seems done to me. But haven't seen the original before, so...thx!

brandingworthspreading's picture
brandingworthsp...
648 pencils

It fits the brands and it's a creative approach. Ideas are not always stolen. People sometimes can think very similarly from one side of the world to the other.

Republique Beirut's picture
Republique Beirut
3 pencils

Great!

ria24's picture
ria24
30 pencils

Hi. I wish to inform u about CONCERNED COMMUNICATOR AWARD, which is a social print advertising award (for ad professionals & freelancers only) Prize money is US $ 11,000 and there is no entry fee. Send as many entries (published or unpublished) as u wish by email on cca@epatrika.com.
All u need to do is send ur ad/s based on any social issue- fill an entry form downloadable from www.concernedcommunicatoraward.org
Last date 13th Sept. 2010
I beg ur pardon if the info is not relevant to u.

thanks.
Pragati

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