Audi Q7: All terrain

Audi Q7: All terrain
Average: 7 (53 votes)

The idea is to use the rotating panel billboard (introduced recently in Beirut) to show the command that the Q7 has on any type of road. The car is a sticker placed on a Plexiglass, and never actually moves. Movement is confined to the background.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Joe Abou-Khaled
Art Director: Anthony Azzi
Copywriter: Malak Makki
Photographer: Ahmad Moughnieh
Published: February 2010

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22 comments

tirthomitro's picture
2256 pencils
tirthomitroSaturday, April 3, 2010 - 04:46

FABULOUS!!!

they showed me a picture & i laughed
dignity has never been photographed

jorj's picture
638 pencils
jorjSaturday, April 3, 2010 - 06:15

Great campaign BBDO Beirut.

nathalie d's picture
31 pencils
nathalie dSaturday, April 3, 2010 - 06:38

Indeed!
And smart use of media.

xcreativity's picture
2384 pencils
xcreativitySaturday, April 3, 2010 - 07:02

agree with nathalie, great use of media

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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satrianee's picture
3758 pencils
satrianeeSaturday, April 3, 2010 - 07:05

nice execution.

rawaa's picture
35 pencils
rawaaSaturday, April 3, 2010 - 07:17

awesome car. awesome ad!!

Shawali's picture
7698 pencils
ShawaliSaturday, April 3, 2010 - 07:17

It's so good that I wonder if it hasn't been done already. =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Gize's picture
3 pencils
GizeSaturday, April 3, 2010 - 08:25

great campaign and smart execution
good job BBDO beirut

aaaron's picture
103 pencils
aaaronSaturday, April 3, 2010 - 08:32

Good idea! but expansive :)

vrginie's picture
154 pencils
vrginieSaturday, April 3, 2010 - 10:59

GREAT

TheSituation69's picture
19 pencils
TheSituation69Saturday, April 3, 2010 - 11:57

So Good! awesome work team

smartbox's picture
179 pencils
smartboxSaturday, April 3, 2010 - 13:27

Good job

DarkSide's picture
1063 pencils
DarkSideSaturday, April 3, 2010 - 22:57

Done.
Ford Chile

http://adsoftheworld.com/media/ambient/ford_outfitters_obstacles

netei's picture
212 pencils
neteiSunday, April 4, 2010 - 05:38

done before.... for the nice execution 5/10

Viranica's picture
233 pencils
ViranicaSunday, April 4, 2010 - 10:09

Been done. http://adsoftheworld.com/media/ambient/ford_outfitters_obstacles

AV

Adaddicted's picture
3439 pencils
AdaddictedMonday, April 5, 2010 - 07:16

I take your 7 stars back for illegal copying!

withalltherespects

R U serious's picture
402 pencils
R U seriousMonday, April 5, 2010 - 10:42

Best use of.

Say my name, say my name...

Dzsoi's picture
5009 pencils
DzsoiTuesday, April 6, 2010 - 06:17

Yep, seems done to me. But haven't seen the original before, so...thx!

brandingworthspreading's picture
656 pencils
brandingworthsp...Tuesday, April 6, 2010 - 14:30

It fits the brands and it's a creative approach. Ideas are not always stolen. People sometimes can think very similarly from one side of the world to the other.

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Republique Beirut's picture
3 pencils
Republique BeirutMonday, April 12, 2010 - 09:00

Great!

ria24's picture
30 pencils
ria24Thursday, September 2, 2010 - 15:37

Hi. I wish to inform u about CONCERNED COMMUNICATOR AWARD, which is a social print advertising award (for ad professionals & freelancers only) Prize money is US $ 11,000 and there is no entry fee. Send as many entries (published or unpublished) as u wish by email on cca@epatrika.com.
All u need to do is send ur ad/s based on any social issue- fill an entry form downloadable from www.concernedcommunicatoraward.org
Last date 13th Sept. 2010
I beg ur pardon if the info is not relevant to u.

thanks.
Pragati

joelapompe's picture
2959 pencils
joelapompeTuesday, February 8, 2011 - 06:02

sorry but it's been done before :
http://www.joelapompe.net/2011/02/08/rotating-scrolling-billboard-ford...

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe