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All terrain

Agency: 
Published/Aired: 
February 2010
Description: 

The idea is to use the rotating panel billboard (introduced recently in Beirut) to show the command that the Q7 has on any type of road. The car is a sticker placed on a Plexiglass, and never actually moves. Movement is confined to the background.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Joe Abou-Khaled
Art Director: Anthony Azzi
Copywriter: Malak Makki
Photographer: Ahmad Moughnieh

Comments (22)

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Highest Rated

joelapompe's picture
joelapompe
Activity Score 3830
tirthomitro's picture
tirthomitro
Activity Score 2758

FABULOUS!!!

they showed me a picture & i laughed
dignity has never been photographed

jorj's picture
jorj
Activity Score 638

Great campaign BBDO Beirut.

nathalie d's picture
nathalie d
Activity Score 31

Indeed!
And smart use of media.

xcreativity's picture
xcreativity
Activity Score 2374

agree with nathalie, great use of media

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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satrianee's picture
satrianee
Activity Score 3748

nice execution.

rawaa's picture
rawaa
Activity Score 35

awesome car. awesome ad!!

Shawali's picture
Shawali
Activity Score 8442

It's so good that I wonder if it hasn't been done already. =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Gize's picture
Gize
Activity Score 3

great campaign and smart execution
good job BBDO beirut

aaaron's picture
aaaron
Activity Score 103

Good idea! but expansive :)

vrginie's picture
vrginie
Activity Score 154

GREAT

TheSituation69's picture
TheSituation69
Activity Score 19

So Good! awesome work team

smartbox's picture
smartbox
Activity Score 177

Good job

DarkSide's picture
DarkSide
Activity Score 1066
netei's picture
netei
Activity Score 215

done before.... for the nice execution 5/10

Viranica's picture
Viranica
Activity Score 230
Adaddicted's picture
Adaddicted
Activity Score 3435

I take your 7 stars back for illegal copying!

withalltherespects

R U serious's picture
R U serious
Activity Score 416

Best use of.

Say my name, say my name...

Dzsoi's picture
Dzsoi
Activity Score 8073

Yep, seems done to me. But haven't seen the original before, so...thx!

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

It fits the brands and it's a creative approach. Ideas are not always stolen. People sometimes can think very similarly from one side of the world to the other.

Republique Beirut's picture
Republique Beirut
Activity Score 3

Great!

ria24's picture
ria24
Activity Score 30

Hi. I wish to inform u about CONCERNED COMMUNICATOR AWARD, which is a social print advertising award (for ad professionals & freelancers only) Prize money is US $ 11,000 and there is no entry fee. Send as many entries (published or unpublished) as u wish by email on cca@epatrika.com.
All u need to do is send ur ad/s based on any social issue- fill an entry form downloadable from www.concernedcommunicatoraward.org
Last date 13th Sept. 2010
I beg ur pardon if the info is not relevant to u.

thanks.
Pragati

joelapompe's picture
joelapompe
Activity Score 3830
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