ATSS Burglar Alarm System: God
God isn’t the only one watching.
In 2012, ATSS flagged off its expansion plans by exhibiting at the Indian Fire and Security Expo. But with so many companies jostling to showcase their products and services, the challenge as a new exhibitor was to have our voice heard by reaching out to people in a memorable way. We covered the entire ceiling of an atrium with our poster. So anyone who looked up at that ceiling saw both, God and cops, watching his every move. In a very simple manner, we promised that - with our services, God won't be the only one watching.
Advertising Agency: McCann Worldgroup, Mumbai, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Directors: Akshay Kapnadak, Rahul Mathew
Creative Director: O.R. Radhakrishnan
Art Director: Mukesh Jadhav
Copywriter: Godwin D’mello
Illustrators: Ramesh Nannware, Chetan Patil, Mukesh Jadhav, Vivek Shinde
Photographer: Kunal Kampani
Agency Producer: Robert Joseph
Retouching: Harshal V Pandere, Hemant Daitkar
Agency Co-ordinator: Meraj Khan, Sachin Joshi
Published: March 2012