Aston Villa FC: Beware Of The Lions, 2

Advertising Agency: Plain English, Warwick, UK
Creative Director: Paul Brookes
Copywriter: Nigel Thomas
Photographer / Post Production: Martin Brent
Published: June 2012

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3 comments

33 pencils

badhopsThursday, June 28, 2012 - 14:05

These are bad. I can barely read the copy on this one.

19 pencils

Al WoodsThursday, July 5, 2012 - 08:40

Done, a lot, and in my opinion not done that well. The HDR style looks clumsy, the typography doesn't work and the words don't follow the same dynamic for me.

68 pencils

chisholmThursday, July 12, 2012 - 08:15

I'm a Villa fan so I guess target audience, these have gone down well with the fans so job done. I'm also an art director and I like these. Chris Herd is a nutter, this is very much him in play so I get it. Beware Of The Lions- the campaign is obviously referencing lions (as per Villas rampant lion emblem) fearless, agile, cunning etc etc. Ok I'm biased being a fan but these arent difficult to work out..... Al Woods (above) clearly hasnt a clue what hdr is because these shots arent... there would be no shadow areas, this is great photography.

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