ASSS: Heart In Distress

ASSS: Heart In Distress
Average: 9 (53 votes)

See the video: http://youtu.be/rxiv2FMbKns

Advertising Agency: lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Copywriters: Mathieu Belley, Luc Du Sault
Art Director: Vincent Bernard
Photography: Marc Couture
Illustrator: David Boivin
Account Managers: Catherine Darius, Christine Larouche
Producers: Michel Grenier, Julie Pichette / 3PG Marketing
Sound Engineer: Boogie Studio

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17 comments

Jaap Grolleman's picture
7017 pencils
Jaap GrollemanThursday, May 24, 2012 - 17:40

Really clever to just plug your headphones in there. Brilliant. Though they didn't finish on the same brilliant note 'Hi I'm Kevin's heart' - what?

http://jackmancer.com/
http://twitter.com/jackmancer/

kylevuong's picture
31 pencils
kylevuongThursday, May 24, 2012 - 20:25

Simply brilliant!

nepotiums's picture
235 pencils
nepotiumsFriday, May 25, 2012 - 00:45

Nice one! I'm impressed!

cryingmouse's picture
49 pencils
cryingmouseFriday, May 25, 2012 - 02:53

i like it !

NicoCiego's picture
953 pencils
NicoCiegoFriday, May 25, 2012 - 03:07

Non-trad ads at its best

ignitionspark's picture
212 pencils
ignitionsparkFriday, May 25, 2012 - 07:51

Very good concept!

CABAZORRO's picture
335 pencils
CABAZORROFriday, May 25, 2012 - 12:22

Terrible

kleenex's picture
16792 pencils
kleenexFriday, May 25, 2012 - 12:53

I love the concept, but how well did it work in getting more people to at least go in for training.

m-adman's picture
185 pencils
m-admanFriday, May 25, 2012 - 14:43

This one is great

bobby666's picture
1434 pencils
bobby666Friday, May 25, 2012 - 14:50

too good...

anksization's picture
6 pencils
anksizationSaturday, May 26, 2012 - 01:31

awesome concept!

ItMatters's picture
1951 pencils
ItMattersSaturday, May 26, 2012 - 02:49

Creative use of the media. Small coverage for money spent.

YOSEF 302's picture
48 pencils
YOSEF 302Saturday, May 26, 2012 - 19:16

Great one!

NoBox Advertising

DanStep08's picture
27 pencils
DanStep08Saturday, May 26, 2012 - 23:52

Interaction is the key to everything. That's why the "just for kids" gaming industry is really a multi-billion dollar per year industry, fueled mostly by adults.

Just do it!

gonndo's picture
1077 pencils
gonndoMonday, May 28, 2012 - 11:20

The resource is absolutely brilliant and deserves any prize they want, but I think the given message wasn't strong enough...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Fernandes's picture
1372 pencils
Fernando FernandesThursday, May 31, 2012 - 18:33

MUUUUUUUITO BOM! é isso ai!!!

MarcGabriel Lebel's picture
3 pencils
MarcGabriel LebelSaturday, June 16, 2012 - 01:14

Amener un autre sens pour une publicité visuel est une merveilleuse idée, Chapeau !