Associação da Luta Contra o Câncer (ALCC): Topless Poster
Advertising Agency: DDB Mozambique, Maputo, Mozambique
Creative Directors: Zeca de Oliveira, Anderson Lima
Art Directors: Anderson Lima, Erick Vasconcelos
Copywriter: Zeca de Oliveira
Illustrator: Maísa Chaves
Graphic producer: Faruk Issufo, Mauro Mussagy
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Khida Ismael
Published: December 2011
13 comments
seems pretty cool
smart & innovative.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Just to highlight a phrase:
"woman could not stand their curiosity and started interacting"
I doubt that this is just something but a agency's self-praise although perhaps it shouldn't matter here. The idea is refreshing, that's what our business should be about.
http://jackmancer.com/
http://twitter.com/jackmancer/
Geniale
http://www.mandarinoadv.com
I would give a squeeze....
I would give an interact.
Keep up the good work, fellas:)
great attention getting advertising.
nice & original
busy.
Advertising created by guys - for guys.
This is what happens when you assign men to do something for breast cancer awareness.
Yup. Such an old strategy ending up with too similar concepts every time.
Reminds me of the parody art installations in Jodorowsky's 'the holy mountain'. Where the sculptures are pretty much this same concept (real humans behind a structure that exposes only their sex) and the audience could touch them.