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Headache Lights

Agency: 
Published/Aired: 
December 2011
Description: 

Aspirin ads were wrapped on the backs of buses all around the city of Toronto. The ads used brake lights to exaggerate the pain caused by headaches. When the buses braked, the lights lit up to highlight the throbbing pain. As Toronto is one of the worst cities for traffic, the message especially hit home for commuters stuck behind these buses.

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Art Director: Jonathan Guy
Copywriter: Frank Macera
Account Director: Steve Groh
Account Supervisor: Nevena Djordjevic
Production: SGL Communications

Comments (15)

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Highest Rated

poleva's picture
poleva
Activity Score 17

Nice idea. It does connect IMO. Maybe a bit less obvious than it should have been.

simonds08's picture
simonds08
Activity Score 598

I didn't make the connection. More than anything, the ad looks like it was poorly placed in that it runs into the tail lights.

chuckieT's picture
chuckieT
Activity Score 680

Nobody would get this without the written description and the Art Director bumping up the brightness on the taillights for the award submission picture.

vote4pedro's picture
vote4pedro
Activity Score 4601

close but no cookie.

kleenex's picture
kleenex
Activity Score 43371

not feeling it,

Geimima's picture
Geimima
Activity Score 824

i'm not feeling well..

life is a playground

The JACK's picture
The JACK
Activity Score 438

not feeling pain!!!!

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

non mi piace

iambusy's picture
iambusy
Activity Score 2219

sad

busy.

andylefty's picture
andylefty
Activity Score 4535

Love it, however didn't know it was copied....and so the stars get stripped.

joelapompe's picture
joelapompe
Activity Score 3830
vote4pedro's picture
vote4pedro
Activity Score 4601

the original actually works pretty well. you need the third brake light on the forehead.

nepotiums's picture
nepotiums
Activity Score 251

Well, the idea is struggling somewhere within the idea itself. Sad.

Grafiksein's picture
Grafiksein
Activity Score 2

Nice try thou ..

comeon_11's picture
comeon_11
Activity Score 2

I absolutely love this i got it the first time looking at it. im not sure why others cant see outside the box looks good and creative!

poleva's picture
poleva
Activity Score 17

Nice idea. It does connect IMO. Maybe a bit less obvious than it should have been.

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