Aspirin: Headache Lights
Aspirin ads were wrapped on the backs of buses all around the city of Toronto. The ads used brake lights to exaggerate the pain caused by headaches. When the buses braked, the lights lit up to highlight the throbbing pain. As Toronto is one of the worst cities for traffic, the message especially hit home for commuters stuck behind these buses.
Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Art Director: Jonathan Guy
Copywriter: Frank Macera
Account Director: Steve Groh
Account Supervisor: Nevena Djordjevic
Production: SGL Communications
15 Comments
I didn't make the connection. More than anything, the ad looks like it was poorly placed in that it runs into the tail lights.
Nobody would get this without the written description and the Art Director bumping up the brightness on the taillights for the award submission picture.
close but no cookie.
not feeling it,
i'm not feeling well..
life is a playground
not feeling pain!!!!
non mi piace
http://www.mandarinoadv.com
sad
busy.
Love it, however didn't know it was copied....and so the stars get stripped.
Too bad it's not original
http://www.joelapompe.net/2011/12/16/headache-brake-bus-taxi-jwt-bbdo/
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
the original actually works pretty well. you need the third brake light on the forehead.
Well, the idea is struggling somewhere within the idea itself. Sad.
Nice try thou ..
I absolutely love this i got it the first time looking at it. im not sure why others cant see outside the box looks good and creative!
Nice idea. It does connect IMO. Maybe a bit less obvious than it should have been.
Мой Вебсайт