Aspirin: Headache Lights

Aspirin ads were wrapped on the backs of buses all around the city of Toronto. The ads used brake lights to exaggerate the pain caused by headaches. When the buses braked, the lights lit up to highlight the throbbing pain. As Toronto is one of the worst cities for traffic, the message especially hit home for commuters stuck behind these buses.

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Art Director: Jonathan Guy
Copywriter: Frank Macera
Account Director: Steve Groh
Account Supervisor: Nevena Djordjevic
Production: SGL Communications

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15 comments

simonds08's picture
simonds08
598 pencils

I didn't make the connection. More than anything, the ad looks like it was poorly placed in that it runs into the tail lights.

chuckieT's picture
chuckieT
680 pencils

Nobody would get this without the written description and the Art Director bumping up the brightness on the taillights for the award submission picture.

vote4pedro's picture
vote4pedro
4601 pencils

close but no cookie.

kleenex's picture
kleenex
27746 pencils

not feeling it,

Geimima's picture
Geimima
815 pencils

i'm not feeling well..

life is a playground

The JACK's picture
The JACK
438 pencils

not feeling pain!!!!

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

non mi piace

iambusy's picture
iambusy
2219 pencils

sad

busy.

andylefty's picture
andylefty
4533 pencils

Love it, however didn't know it was copied....and so the stars get stripped.

vote4pedro's picture
vote4pedro
4601 pencils

the original actually works pretty well. you need the third brake light on the forehead.

nepotiums's picture
nepotiums
251 pencils

Well, the idea is struggling somewhere within the idea itself. Sad.

Grafiksein's picture
Grafiksein
2 pencils

Nice try thou ..

comeon_11's picture
comeon_11
2 pencils

I absolutely love this i got it the first time looking at it. im not sure why others cant see outside the box looks good and creative!

poleva's picture
poleva
17 pencils

Nice idea. It does connect IMO. Maybe a bit less obvious than it should have been.

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