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Closeouts Sale

Agency: 
Published/Aired: 
January 2011
Description: 

A0 street posters for AS Colour Apparel promoting their heavily discounted Closeouts Sale.

Advertising Agency: Ogilvy Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Creative: Freddie Coltart
Creative: Matt Williams
Photographer: Craig Haybittle
Retoucher: Adrian Fitzgerald

Comments (13)

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Highest Rated

the_lizard_king's picture
the_lizard_king
Activity Score 1257

I hate the fake look on the guy's face! it really didn't trigger me much!

And then GOD said...
Let there be creativity!!!

Billoughsby's picture
Billoughsby
Activity Score 5144

Nah. They get the "made you look" points for this, of course. But the aftertaste isn't so good.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

agreed, that expression is timeless though...kinda looks like --> :]

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I'd love to see the brief for this project. I find it difficult to reconcile the grotesque aspects of this ad.

Sophia Lambadaridis's picture
Sophia Lambadaridis
Activity Score 64

If the concept ("selected sizes only") were exaggerated more then it would work better. It's a weak shot though.
However, it's refreshing to see someone modeling clothing with a bit of natural extra padding for once.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I do like - it gets the 'made you look' and for me, 'made you read', to find out what the twist is, which made me smile. As long as this guy was in on the joke, then I think this is a pretty smart piece. Shoddy goods mind you, but for 3 bucks...

Billoughsby's picture
Billoughsby
Activity Score 5144

You know, CP, you just articulated why it is I didn't like this a lot. I felt the guy was not in on the joke. I felt sorry for the poor goof.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Lazarus's picture
Lazarus
Activity Score 1536

Kind of funny.

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

The message I come away with is "Don't jump on every offer just because it's a deal". The visual is funny, but I doubt that's what they want me to think when I see it.

kleenex's picture
kleenex
Activity Score 43473

The next GQ man of the year, right?????

morse's picture
morse
Activity Score 17364

I think this is funny.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vandervader's picture
vandervader
Activity Score 12

me like.

the_lizard_king's picture
the_lizard_king
Activity Score 1257

I hate the fake look on the guy's face! it really didn't trigger me much!

And then GOD said...
Let there be creativity!!!

the_lizard_king's picture
the_lizard_king
Activity Score 1257

I hate the fake look on the guy's face! it really didn't trigger me much!

And then GOD said...
Let there be creativity!!!

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