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Agency Network: 
Published/Aired: 
July 2011
Description: 

Outdoor advertisment created by McCann, Canada for Argonauts, within the category: Recreation, Leisure.

Advertising Agency: MacLaren McCann Toronto, Canada
Creative Director: Jon Freir
Art Director: Arron Isaac
Copywriter: Bill Schaefer
Designers: Craig Wing-King, Erika Morris
Photographer: Chris Gordaneer
Studio: McGill

Comments (3)

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CommandZ's picture
CommandZ
Activity Score 2498

I believe this is the ad that received all the backlash because the inference is that it promotes domestic violence. Didn't think this one through did we McCann?

brookjohnston's picture
brookjohnston
Activity Score 296

You'd have to be desperately digging for potentially offensive undertones to actually think this ad promotes domestic violence.

It's football. The object of the sport is to hit people until they fall down. This is not inappropriate.

ace85le's picture
ace85le
Activity Score 3935

Nope.

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