Antwerp Zoo: Sign

All of a sudden you have a garden.
The Zoo annual pass.

The strategy we created was to place the Zoo as the garden for anyone living in Antwerp. We decided to create a certain type of city marketing, where we collaborated with real estate agents in Antwerp, to give every house, or apartment that they sold or rented, a garden, in the form of a year pass for the whole family to the Zoo, and we used the media that they gave us, for sale signs, their storefronts, to communicate our message; All of a sudden you have a garden. The campaign was also in traditional media in the form of postering.

Advertising Agency: Saatchi & Saatchi, Brussels, Belgium
Creative Director: Jan Teulingkx
Art Directors / Copywriter: Arnaud Bailly, Ross McCurrach
Photographer: Marc Paeps
Account: Carolina Pizzutilo
Published: March 2010

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5 comments

rossmcc's picture
rossmcc
13 pencils

+ Grote tuin = + big garden

dsklan's picture
dsklan
1925 pencils

grote crap

Dzsoi's picture
Dzsoi
5961 pencils

why?

Phil Lestino's picture
Phil Lestino
1682 pencils

Is there an elephant in the room?

rossmcc's picture
rossmcc
13 pencils

This is not print, just to make this clear, this is really in the streets of Antwerp.

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