Antwerp Zoo: Sign
All of a sudden you have a garden.
The Zoo annual pass.
The strategy we created was to place the Zoo as the garden for anyone living in Antwerp. We decided to create a certain type of city marketing, where we collaborated with real estate agents in Antwerp, to give every house, or apartment that they sold or rented, a garden, in the form of a year pass for the whole family to the Zoo, and we used the media that they gave us, for sale signs, their storefronts, to communicate our message; All of a sudden you have a garden. The campaign was also in traditional media in the form of postering.
Advertising Agency: Saatchi & Saatchi, Brussels, Belgium
Creative Director: Jan Teulingkx
Art Directors / Copywriter: Arnaud Bailly, Ross McCurrach
Photographer: Marc Paeps
Account: Carolina Pizzutilo
Published: March 2010
5 Comments
+ Grote tuin = + big garden
grote crap
why?
Is there an elephant in the room?
This is not print, just to make this clear, this is really in the streets of Antwerp.