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Antwerp Zoo: Sign

Antwerp Zoo: Sign
Your rating: None Average: 5.9 (23 votes)

All of a sudden you have a garden.
The Zoo annual pass.

The strategy we created was to place the Zoo as the garden for anyone living in Antwerp. We decided to create a certain type of city marketing, where we collaborated with real estate agents in Antwerp, to give every house, or apartment that they sold or rented, a garden, in the form of a year pass for the whole family to the Zoo, and we used the media that they gave us, for sale signs, their storefronts, to communicate our message; All of a sudden you have a garden. The campaign was also in traditional media in the form of postering.

Advertising Agency: Saatchi & Saatchi, Brussels, Belgium
Creative Director: Jan Teulingkx
Art Directors / Copywriter: Arnaud Bailly, Ross McCurrach
Photographer: Marc Paeps
Account: Carolina Pizzutilo
Published: March 2010

5 Comments

rossmcc's picture 13 pencils
rossmcc | Wed, 2010-03-17 05:28

+ Grote tuin = + big garden

dsklan's picture 1789 pencils
dsklan | Wed, 2010-03-17 05:59

grote crap

Dzsoi's picture 4985 pencils
Dzsoi | Thu, 2010-03-18 07:41

why?

Phil Lestino's picture 1446 pencils
Phil Lestino | Fri, 2010-03-19 07:11

Is there an elephant in the room?

rossmcc's picture 13 pencils
rossmcc | Fri, 2010-03-19 07:19

This is not print, just to make this clear, this is really in the streets of Antwerp.

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