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Anando milk: Building
Advertising Agency: McCANN ERICKSON, Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Director: PK Anil
Copywriter: Prasad Venkatraman
Art Directors: Kapil Tammal, Swati Goel, Roopra Sarbjit, Sandesh Kambli
Photographer: Shekawat HS
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Comments
This is so bad.
There is no way that this was made.
I´m not sure it is real, but if it is, it can be made.
A billboard in front of the building, a few meters distant, like the ones that already exists.
I don't think so. look at the size of it. it covers 4 level of flats (yeah, it doesn't even look like an office building).
do you really believe that so many people would give their view for a freaking billboard?
technically possible, but in real life... nope.
reminds me of this
http://youtube.com/watch?v=AsSFLEddVUU
(excuse the cheesy news readers).
Still don't understand how this can be done...
I like it, but it only works with blue sky.
this is superb...won/shortlisted at Cannes this year...
No it didn't
check the shortlist again,
Its a fake, check the shadows.
fake,fake,fake
-SCRATCH 'N' SNIFF
this was really done?
how big the billboard ? Looks fake
Mindhunter: fake, fake fake
Its fake!!!
Do you think in Mumbai those tenants (in 4 storeys) would agree to fix such a bill and hide their access to the 'only available nature'?.
withalltherespects
Super fake...
I understand this is a creative spot, but this couldn't be more fake.
IT IS IMPOSIBLE, NO WAY IT CAN BE DONE.
well, i think the points above are all valid. because if it's real, then nice job. certainly something that would get talk value and is worthy of hardware. but if it's fake then it's a real pity to see it win out over things that are legitimate. because that's not right. at least not in shows that cost a lot of money to enter.
personally, i'm not sure. in the us, it's damn near impossible to get something to overhang a street without an amazing amount of permits/logistics and lawyers involved. but maybe it's different in other places.
assuming it's real (and i hope it is) it would be great if someone had camera photos of the thing if it really is real in environment so we could see it as it really ran.
if anyone who worked on this is reading, can you link us up to a few photos? would love to see it in situation.
be well,
-neil.
definitely fake
why use a white boy in a billboard for india?
911?
SCAM!
Ugly bullshit
Oh my god..how fake can we go?
I like the fact that they took the time to match the real sky color with the color they used on the billboard, God should be listed on the credits, cuz he will keep the sky on matching color for a month!!
geeta
u r talking about local brand and showing a child who belongs to foreign country
so dats d silly mistake.
...How to build?
is it retouched?